The rating juggernaut that is The Walking Dead has scored gold in it’s season 4 midseason premiere last night. AMC’s zombie thriller managed to steal the audience from NBC’s Sochi Winter Olympic Games with 15.8 million viewers and outperforming the Olympics. Read on for more details.
According to Deadline, The Walking Dead sprinted back to the airwaves last night on AMC. The resumption of Season 4 drew 15.8 million viewers and 10.4 million in the adults 18-49 demographic. It outperformed NBC’s Sochi Winter Olympics on Sunday night in the demo.
It marks the latest record for the zombie drama, which attracted 12.1 million viewers and 7.7 million adults 18-49 for this season’s winter finale December 1 — a midseason finale record. Before Sunday night’s return this season already was pacing 29% ahead of Season 3, even topping broadcast biggie Sunday Night Football on NBC in the demo on several occasions. That feat came thanks to keeping the momentum going from its October 13 season premiere, which drew a cable-record 16.1 million viewers and 10.4 million adults 18-49.
The Walking Dead’s sister show, the Talking Dead also performed very well with 5.9 million viewers which is the highest premiere in the show’s history.
Source: Deadline
