Horror Sales – Underworld: Blood Wars Off to a Lackluster Start.

I’m not surprised by these numbers because, in my opinion, the series should have stopped after the second movie and it has been five years since the last Underworld movie hit theaters. BoxOfficeMojo’s weekend estimates have come in and currently Underworld 5: Blood Wars is tapped to make $13,100,000 during its opening weekend. This puts it in the #4 spot after being released by Sony/Screen Gems to 3,070 screens nationwide. While it may seem like a lot, the movie directed by Anna Foerster and starring Kate Beckinsale is off to a lackluster start.

The production budget of Underworld 5: Blood Wars is listed as $35,000,000 but $10-20,000,000 needs to be factored in for promotional and merchandising costs. So, let’s put its overall budget at $45,000,000 to be fair. I doubt the movie is going to make more than $20,000,000 during its full opening week, which is less than half of its overall budget. As with CD’s and other forms of media, most (but not all) products – including movies – see a 40-65% drop in sales in its second week. That means that I’m predicting Underworld 5: Blood Wars will struggle to make much of a profit based on its lackluster opening weekend ticket sales.

Also, it’s come in dead last in comparison to opening week sales of previous installments:

Underworld 2: Evolution – $26,857,000
Underworld 4: Awakening – $25,306,000
Underworld – $21,753,000
Underworld 3: Rise of the Lycans – $20,282,000
Underworld 5: Blood Wars – $13,100,000

Here’s the top 5 of the weekend for arguments’ sake:

1 Rogue One: A Star Wars Story – $21,972,000
2 Hidden Figures – $21,800,000
3 Sing – $19,573,000
4 Underworld 5: Blood Wars – $13,100,000
5 La La Land – $10,000,000

Written by Michael Therkelsen

(Senior Editor)