Southern Haunts was lucky enough to catch up with Matt Garcia the CEO of Global Fear Enterprises between projects and get a rare glimpse at some of their latest work. We also talked to Matt about the psychology and inspiration that helps shape the signature Global Fear style. The Austin, Texas based production company is literally a one stop shop for everything from marketing to fabrication. Visit their website at www.globalfearenterprises.com and be sure to add them on FaceBook here: www.facebook.com/GlobalFearEnterprises.
Southern Haunts – “Matt, describe some of the services that GFE offers to the Haunt Industry.”
Matt Garcia – “We are a multimedia production company that offers video production, graphic design, art direction, set design and costume/prop fabrication.”
Southern Haunts – “Being well known for your graphic design & Video production style, what influences shaped your signature look?”
Matt Garcia – Most designers in the haunted industry draw from horror films or predisposed fear. We saw that there was a lack of innovation and the primitive primal essence of fear missing from the haunted house scene as a whole. We wanted to get away from the cliché of Freddy, Jason, homicidal clowns and chainsaw wielding rednecks that most haunts acquiesce to.
With the current desensitized state our society is in through video games, films and television we’ve become a culture of death. Where death is glorified and portrayed as sexy cool and stripped of its true meaning. We see little kids all the time walking around wearing death head skulls on their shirts and cryptic symbols that they don’t even understand. It takes a great deal to scare people these days and that’s why we’re changing the game. As far as the beginning of time man has been afraid of the unknown, darkness, the big Sabertooth in the cave and the teeth in the dark. Fear is a natural defense mechanism and there’s a small almond shaped structure deep inside the brain called the amygdala (the container of fear) this is where all the magic happens.
We like to refer to our style as Xenophobic, fear of the unknown. Confusing the eye with an image foreign to it mixed with a subliminal sexual disturbing flavor causes the brain to reject it, thus inducing fear and sometimes anger. So just knowledge of basic biology makes up 25% of our fear ingredients. We receive a great deal of inspiration from the esoteric and the Babylonian mystery school teachings. We also draw from the works of Francis Bacon, Joel Peter Whitkin, Aleister Crowley, Albert Pike and Adam Weishaupt to name a few. So in the end invention is 93% perspiration, 6% imagination, 4% abomination and 2% butterscotch ripple….
Submitted by Southern Haunts
Read the rest of the interview HERE
