Freestyle Digital Media, the digital movie distribution division of Byron Allen’s Allen Media Group, proudly announces the acquisition of North American VOD rights to the spine-tingling documentary, IT’S COMING, which will be available to rent/own on all North American digital HD internet, cable, and satellite platforms, as well as on DVD, starting on November 12, 2024.
An official selection of the prestigious Hot Docs Film Festival. IT’S COMING follows the harrowing, firsthand, supernatural encounters of Ashley Roland-White, a successful Brooklyn-based day trader and mother of five. Despite her natural skepticism, Ashley acknowledges she has been haunted by a malevolent presence since childhood. As a professional and mother, she kept these experiences private, sharing them only with her immediate family, fearing others would question her mental stability or dismiss her as irrational. However, when the spirits begin targeting her children, Ashley is forced to confront the dark forces threatening her family.
Described as a real-life version of PARANORMAL ACTIVITY with the investigative depth of DEMON HOUSE, IT’S COMING offers a gripping mix of supernatural and real-life paranormal encounters. Director Shannon Alexander presents Ashley’s story with empathy, highlighting her son Javier’s unusual bond with the presence—adding an eerie layer to the narrative. During production, inexplicable events heighten the film’s authenticity: a boom mic lunging toward Ashley, mysterious shadows captured on night vision, and retired New York City Police Officer Chris DeFlorio—author of CALLED INTO DARKNESS—using a Kinect camera detects a crouching, otherworldly figure near the family’s television. This chilling documentary is a must-see for horror and paranormal enthusiasts alike.
Directed and produced by Shannon Alexander, IT’S COMING features Ashley Roland-White, Javier Vega, and Chris Deflorio as themselves.
“There’s been a growing interest in exorcisms and the paranormal in recent years,” explains filmmaker Shannon Alexander (SEX, LOVE, MISERY: NEW NEW YORK). “With IT’S COMING, I wanted to document real-life cases, particularly the ten percent that experts deem legitimate. Following Ashley’s family in New York provided a unique lens into these haunting experiences, allowing viewers to see this sinister presence through the eyes of a mother and her children.”
Freestyle Digital Media negotiated the deal to acquire IT’S COMING directly with Caroline Stern of Canoe Film and filmmaker Shannon Alexander.
www.youtube.com/watch?v=38qK3OX-nas