Prepare to be ensnared in a killer cult nightmare as bold and blood-soaked new British horror Lure, that fuses the cutthroat courtship of The Bachelorette, with the high-stakes survival of Ready or Not, gets its UK debut. Written and directed by Oliver Cox in his feature debut, the film is set to arrive on digital on 2 February 2026 courtesy of Reel2Reel Films.
At the centre of the carnage is Islay (Silvia Presente – Outlander, Nolly), a wealthy, ruthless heiress to a twisted family fortune. Believing her bloodline must be preserved at any cost, she curates a shortlist of six seemingly eligible bachelors, each selected for their suitability to father her future heir and continue her family’s lineage.
Under the guise of an extravagant birthday celebration, she invites the unwitting victims to her remote ancestral estate, but the guests are unaware of the horrific and gruesome games that await them.
With escape impossible, each man is tested to their very limits and must decide how far they are willing to go to survive and whether winning is even worth the cost. As the estate becomes a bloody battleground, alliances crumble and desperation takes hold, as it becomes increasingly clear that not everyone will make it out alive.
Drugged, branded and far away from civilisation, they are put to the ultimate test as they attempt to claw their way to victory… and survival.
Twisted, stylish and bloody, Lure promises to entice with a night of terror that lingers long after dawn.
