Freestyle Digital Media, the digital film distribution division of Byron Allen’s Allen Media Group, proudly announces the acquisition of VOD rights to the dystopian dramedy UP THE CATALOGUE. Featuring a cast of acclaimed international talent, including Jonathan Bailey, UP THE CATALOGUE will be available to rent/own on North American digital HD internet, cable, DVD and satellite platforms April 14th, 2026.
UP THE CATALOGUE is set in a mysterious shopping channel called 4QTV and follows star presenter Hailey Cartin as she grapples with selling a seemingly endless loop of questionable products on live television. Determined to be an exemplar of her industry, Hailey is at the mercy of her boss, Daniel Fortescue, who revels in gaslighting her toward the outer limits of endurance and sanity. When a glamorous product demonstrator called Jamima Hoare arrives to challenge the foundations of Hailey’s professionalism, our unfortunate heroine is forced to confront the ultimate question: can we ever truly break free from the absurdity of capitalism? Maybe. But then again, maybe not.
Written and directed by Alastair Siddons, UP THE CATALOGUE was produced by Siddons, and Russell Curtis with Executive Producers Michael Elliott and Sol Guy. Featured actors include: Lyndsey Marshal (‘Hailey Cartin’), John Macmillan (‘Daniel Fortescue’), Morgana Robinson (‘Jamima Hoare’), Sam Spruell (‘Jim Kelly’), Shiloh Coke (‘Dr. Culpepper’), Anastasia Hille (‘Maureen the Owl’), Anthony O’Donnell (‘Derek’), Ciara Baxendale (‘Leslie’), LJ Bennion (‘Oscar’), Daniel Norford (‘Steve’), Zheng Xi Yong (‘Carlos’), and Jonathan Bailey (‘Jeremy’).
“UP THE CATALOGUE was born in the claustrophobic madness of a global lockdown, and was inspired by the strange, performative nature of shopping television, where relentless enthusiasm is always name of the game,” said filmmaker Alastair Siddons. “Through 4QTV’s best selling products, Permanent Bread and Hole Aid, we wanted to push this world to its most absurd extreme, exploring what happens when the veneer starts to crack and the reality of being trapped in a crooked system becomes impossible to ignore.”
Freestyle Digital Media negotiated a deal to acquire UP THE CATALOGUE directly with the filmmakers
and Jeff Cooper of Cut Entertainment Group.
