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Crawl Gets High Praise From Critics, Falls Short at the Box Office.

Despite critical and fan acclaim, and the summer being the perfect season for a film like this, Alexandre Aja’s new creature feature Crawl debuted at #3 at the box office behind Spider-Man: Far From Home and Toy Story 4. That’s not a bad placement due to the #1 and #2 movies being huge blockbusters, but it’s the first week ticket sales total that’s worrisome. Crawl only made $17,834,000 in its first week in theaters, and those numbers usually drop by 60-65% in week two. Produced on a budget of $38,000,000 (production + promotion), there’s a small chance that Crawl might become a slightly box office disappointment. I haven’t had a chance to see it yet, but it looks great, and as a fan of creature features, I help it ends up becoming lucrative in the long run. Only time will tell.

Elsewhere on the chart, Midsommar is losing steam quite quickly. It fell a few spots at the box office and I don’t see anyone talking about it anymore. It pulled in $6,027,000 in ticket sales during its second full week in theaters. It’s current total sits at $20,883,000 and it has to hit $30,000,000 to make its money back. I’m also nervous with this title, same as Crawl, but at least Midsommar will have strong Blu-ray sales when it releases on home media this Fall. It’s a shame Midsommar wasn’t marketed heavier because Ari Aster is a beast and produces truly horrifying material that deserves to be seen by the masses. Keeping my fingers crossed for Midsommar, too.

Also, I think we can finally put the nail in the coffin with Child Play‘s productivity. At this point, it’s going to fall several million short of its total production cost, but at least it’s not a total disaster. Another unnecessary but decent remake.

This Week at the Box Office:
3 NEW Crawl $17,834,000
7 4 Annabelle Comes Home $8,711,000 (Total: $63,922,000)
8 6 Midsommar $6,027,000 (Total: $20,883,000)
15 12 Child’s Play $932,000 (Total: $28,658,000)
18 13 Godzilla: King of Monsters $700,000 (Total: $109,432,000)
32 27 MA $161,000 (Total: $45,373,000)
36 25 The Dead Don’t Die $152,000 (Total: $6,563,000)
76 79 I’ll Take Your Dead $1,000 (Total: $5,000)

Written by Michael Therkelsen

(Senior Editor)