Rated R Horror is sick at the box office as A Cure For Wellness under-performs at the box office. Ticket sales estimations are starting to come in and the new movie directed by Gore Verbinski and starring Dane DeHaan struggled during its opening three day weekend. Holiday weekends are always a big draw for debuting movies, as audiences have an extra night to head out and catch a new flick, though the turn out for A Cure For Wellness is underwhelming. Sent to 2,704 theaters by FOX, which is slightly below average, A Cure For Wellness brought in just $4,200,000 in ticket sales over the weekend that ended on February 19th 2017. It took the #10 spot behind several movies that have been out for months. Based on an overall budget of $55,000,000 – promotion factored in – there’s no way this movie can heal from this. The psychological horror flick is looking at a $10,000,000 debut week on Friday and will tumble to less than half of that in its second week.
Rings, aka The Ring 3, was the #12 movie over the holiday weekend and took in $2,250,000 to bring its overall gross to $25,700,000. A lot of people disliked this movie from a critical standpoint and many have been quick to point out that it was a disaster at the box office, but the latter just isn’t true. Rings was made on a production budget of $25,000,000 with $13,000,000 in promotional costs, bringing the total to $38,000,000. As of today, February 19th 2017, Rings has already recouped all of its production budget and a small portion of its financial costs. I don’t think this movie has a lot of life left in it, but it should make another $6,000,000 by the time it vacates theaters in a few more weeks. That means it’s going to miss lucrivity by less than $7,000,000. It’s obviously not a financial success, but it’s far from the bomb you want it to be.
In terms of foreign sales, A Cure For Wellness has made $300,000 in other markets with Rings taking in $2,700,000. Getting a movie in foreign territories is a more difficult process, with studios only seeing 15% of the money made in foreign ticket sales.
